Negative reviews can be crippling to a small business, especially if you’re in the beginning stages of business. However, they can actually be a great public relations opportunity if handled right. By responding correctly, you can turn the situation around, win back your customer, and simultaneously win over future potential customers. Dealing with bad reviews[…]
Have you ever wondered how major brands like Coca Cola and Whole Foods started out, and what they had to do to get themselves where they are today? Every solid brand has started right where you are now. One of the cornerstones that got them where they are today is their mission statement. Every company[…]
So you’ve opened a business, sales are steady, and you want to take it to the next level. Where do you start? This can be one of the most difficult hurdles in your journey as an entrepreneur. We get it – we’ve been through it ourselves, having cut our teeth owning an online clothing and[…]
While we’ve got a lot of sharp marketing strategies up our sleeves, we’ve also got a list of “unsharp” strategies that we studiously avoid. One of the top unsharp strategies on our list is comment baiting (or any other kind of engagement baiting) on social media. What is Engagement Bait? According to Facebook, engagement bait is[…]
Inc.com reports that 84% of people trust online reviews just as they would a personal recommendation from a friend1. That’s a staggering percentage, and one that clearly indicates that online reviews are important to the success of your business. It’s not wise to leave them to chance with the hope that people will give take[…]
Recently, a friend of ours who owns a business received an email in their inbox that quite rudely interrupted the lovely morning they were having. The email was sent by the attorney of a stock photo company and stated that our friend (we’ll call him Tom) had an image on his website that was[…]
Starting a Facebook Business Page for a brand new business or venture can be challenging. Not sure where to start? We’ve compiled the essential things you need to know to set your Page up for success. Here are a few simple tips to get you started: In a nutshell, here are the important things[…]
To grow a Facebook audience from scratch without paying any advertising can be tricky. However, it can definitely be done! Once you’ve set up your Business page properly (see 5 Essential Tips to Start a Facebook Page from Scratch), the next step is to put a bit of effort into creating great content. Here are[…]
The process of creating or revamping your website can seem a daunting task. It’s a tall order to design a website that’s not only clean, modern, and organized – but functional and effective as well. Every time our team designs a new website or updates an existing one, there are 4 important things that if[…]
At first glance, the business world of social media can seem like a confusing myriad of platforms, engagement, and analytics. Many business owners delay establishing their brand presence on social media because either the effort doesn’t appear to convert to an immediate visible return, or they feel they don’t have the time. Does this sound[…]