A logo is a visual representation of your business’s personality (and yes, your business has a personality!) It is often that very first important impression someone gets of your business. You wouldn't go to work in the morning without thought to how you were dressed, would you? You take great care with your clothing, hair, and cleanliness. You want to do the same for your business. But how do you know you're doing it right?
Your logo needs to represent your business's ethos, (the spirit behind your company), the way your clothing, cleanliness, and hairstyle reflect your own personality and style. But it doesn't end there. Your logo needs to do so much more because, if done right, there will come a day when your logo is the visual identity that your fans and customers rally behind. (Think Coke®, Apple®, Nike®, McDonalds®, RedBull®, etc.)
When we design a logo for our clients, here are our top five rules every logo must meet. A design doesn't leave our drawing boards until these are checked off.
Clean + Clear
A great logo is uncluttered and easy to identify in various situations, sizes, formats, and mediums. So, KEEP IT SIMPLE! The busier it is, the harder it will be to use everywhere you'll want to.
Your logo needs to be in context with your business AND your audience. For example, if you own a business that offers in-home cleaning services for the elderly, you may want to think twice before using a logo that looks like it came straight off the drum set of a heavy metal band. While that may reflect your personal style, it won't engender trust or camaraderie with your intended audience.
Your logo must be scalable to all sizes (small and large) and still be recognizable. In the beginning, you may not think you'll ever have a giant billboard, custom embroidered shirts, or your own custom printed pens. But that day will come before too long, and you don't want a logo that is unusable at any of those sizes. So, test all sizes when designing your logo.
It's so easy to get caught up in trendy colors, fonts, and graphic design fads. But for a logo to stand the test of time, you want it to be on-point and "cool" today, tomorrow and decades from now. Tread lightly when it comes to using today's fads in your logo. It's the one thing you'll have that will represent you forever, and you don't want to get the seven-year logo itch.
Your logo MUST be memorable. But if you nail the first four rules, ensure that your logo represents your business’s personality clearly, and is unique – you'll have a logo that is like no other.
There's a lot that goes into fabulous logo design, but these five rules will get you off to a great start. Nail them, and you’ll be set up for success. Still unsure of your design? You’re definitely in the right place. Click here to schedule your quick (free) call and we'll see if we can help. If we can’t, no worries. It's that easy!
As our Copywriter, Client Happiness Coordinator, and Social Media Expert – we’ve come to rely heavily on Gina. She’s uncommonly skilled in weaving words together and finding new ways to help the brands we work with engage with their customers. Her minimalist style carries over into her copywriting work, which is part of what makes her so good at brand storytelling!