Every Successful Business has a Unique Selling Proposition: What’s Yours?

All small business owners know what differentiates them from their competitors, but they often don’t communicate it to their potential customers in a way that the customer can understand.  By creating a Unique Selling Proposition (USP), you can bridge that disconnect and begin the journey of building a solid brand. Your unique selling proposition explains[…]


How to Respond to Negative Reviews

Negative reviews can be crippling to a small business, especially if you’re in the beginning stages of business. However, they can actually be a great public relations opportunity if handled right. By responding correctly, you can turn the situation around, win back your customer, and simultaneously win over future potential customers. Dealing with bad reviews[…]