Creating a solid and consistent brand presence in the dynamic business world is crucial for success. One indispensable tool that aids in achieving this consistency is a well-crafted style guide. This document serves as a compass, guiding small business owners through the intricate landscape of graphic design and branding. In this blog post, we will[…]
Do you have a solid marketing foundation in place for your small business? If not, no worries, we understand. As small business owners ourselves, we know what it’s like to wear many hats. From CEO, managing the marketing department to customer service and fieldwork, it can be tough to focus on growing your business while[…]
All small business owners know what differentiates them from their competitors, but they often don’t communicate it to their potential customers in a way that the customer can understand. By creating a Unique Selling Proposition (USP), you can bridge that disconnect and begin the journey of building a solid brand. Your unique selling proposition explains[…]
A logo is a visual representation of your business’s personality (and yes, your business has a personality!) It is often that very first important impression someone gets of your business. You wouldn’t go to work in the morning without thought to how you were dressed, would you? You take great care with your clothing, hair,[…]
As a small business owner, it can be incredibly frustrating trying to gain exposure for your business when you have a very small or nonexistent marketing budget and no idea where to start. Luckily, there’s a ton of free information on the internet these days. The only problem is sifting through it. We’ve saved you[…]
Having a tough time getting your small business social content in front of your target audience? Businesses both large and small have seen a decline in their organic engagement due to Facebook’s algorithm updates to the newsfeed. To overcome the decline in organic engagement and prevent your brand’s posts from seeing a decrease in reach,[…]
The aim of all informational blog posts is to provide the most helpful answer to a searcher’s question in the simplest way possible. Writing informational posts like these builds trust between you and your potential client. When you’re helpful to your ideal customer and they see you as an established expert in your field,[…]
Negative reviews can be crippling to a small business, especially if you’re in the beginning stages of business. However, they can actually be a great public relations opportunity if handled right. By responding correctly, you can turn the situation around, win back your customer, and simultaneously win over future potential customers. Dealing with bad reviews[…]
Have you ever wondered how major brands like Coca Cola and Whole Foods started out, and what they had to do to get themselves where they are today? Every solid brand has started right where you are now. One of the cornerstones that got them where they are today is their mission statement. Every company[…]
So you’ve opened a business, sales are steady, and you want to take it to the next level. Where do you start? This can be one of the most difficult hurdles in your journey as an entrepreneur. We get it – we’ve been through it ourselves, having cut our teeth owning an online clothing and[…]