Strategy & Consulting
We thrive when our customers approach us knowing that they need to grow their business but not knowing exactly how. They know they need to promote it somehow, but they just don't know where to start. This is where we come in. We work with our clients to determine what place they currently hold in their market, who their customer is, and where they want to go. Then we create and implement a roadmap to help them achieve their business goals, one step at a time.
Website Design & Development
Clean. Modern. Organized. Functional. Effective. Your website should be an extension of your business. Not an afterthought discarded to the digital world. That's why every website we create is built from the ground up to ensure that the right customers find you; and when they do, they're treated to a top-notch customer experience. We make sure that your website works for you, just like another part of your sales staff or customer service team. Whether your website needs are simple or complex, we make sure that it's a perfect reflection of your business and your brand.
Branding
Building a solid brand that "sticks" is journey that takes time, patience and consistency. You can't build a brand by yourself. It takes your customers to build that brand with you. They do so by taking notice of what you do, place their trust in you, participating in what your offering, and committing their loyalty to you by coming back for more. Austin McGhie wrote, "You can’t brand something. You can only position it." That's where we come in. We are experts at defining your position in the marketplace and clearly setting out a strategy for the long haul that ensures your brand is positioned precisely where you need it to be.
Graphic Design & Print
When it comes to graphic design and print services, you've come to the right place. Our clients have relied on us to create everything from complicated product catalogs to simple business cards. Our expertise and experience includes extensive print catalogs, logos, signs, mailers, brochures, print ads, digital ads, complete product packaging, vehicle wraps, billboards, store signs, clothing design, window graphics, tags, shopping bags, flyers, postcards, emails, web graphics, infographics, displays, mockups, and more. You name it, and we've likely done it!
Digital Marketing
SEO, PPC, SMM Campaigns? Don't know what those terms mean? That's ok! We do! As the world shifts into digital advertising, we've shifted with it. We can help you to reach your customers where they spend their time. So whether they're on their computer, phone, tablet, or next-generation device, we can create targeted campaigns that will reach them on every channel.
Social Media Strategies & Online Reputation Management
Does this sound familiar? You wake up, check Facebook or Instagram as you sip your coffee. Catch up on Twitter during your work break. Read your favorite blog at lunch. Eat the most fantastic dinner and send a Snapchat of it to your friends. Then, before leaving the restaurant, you write a 5-star review of your new favorite place on Yelp?
As an advertiser in today’s digital world, if you don’t have a solid social media strategy–you’re missing a significant opportunity. We understand that it can be overwhelming to start. I’m sure you’re wondering, where do I start? What platforms do I need to be on? How often should I post? What do I say? Do I need to pay to advertise or is Organic posting enough? Does all this really matter anyway? And what happens when I get a negative review? How do I handle that? We have the answers to every one of these questions and more.
We develop solid social media strategies for our clients that takes into consideration their goals, their market, and their customers. From organic scheduling to ad campaigns and cross-platform engagement strategies, our clients rely on us to help them navigate the social world on a budget that they can afford.
Local & National Print Advertising Campaigns
Firms that specialize in local (and national) print advertising campaigns are hard to come by these days. In the age of digital, it’s cool to be a digital-only agency. However, we got our start in the print world, and our clients count on this expertise as part of their overall marketing strategy year after year. We got our start in marketing coordinating full-page, back cover national advertising campaigns across dozens of mainstream magazines such as Field & Stream, Outdoor Life, The Farmer’s Almanac, and more. We also did local advertising, produced our own 76-page catalogs, created flyers, mailers, stickers, packaging, and more. We did this for our OWN company with our OWN marketing dollars no less. So we know EXACTLY what it feels like to be in your shoes when we propose an advertising campaign.
But that works to your advantage. We’re expert media buy negotiators. We understand how the numbers work from your end. We know that what we do needs to bring in dollars for you. And after more than 15 years of doing this, we have a pretty good idea of what types of advertisements work in various situations.
Now that we’re on our side of the table, we’ve been able to perfect strategies that ensure your campaigns have the greatest chance of success. But we’ve never let go of the feeling you get when you have to decide what to spend marketing dollars on and whose guidance to trust. After all, we’re still business owners with a marketing budget of our own.