Do you have an existing Style Guide that we can work with? If you don't that's no problem. *
A style guide is a document that dictates the colors, fonts, and branding elements that a company wants to be used in all of its graphic design and branding. Once you have one, it is something you can give to all vendors that you work with that create graphic design pieces on your behalf. It ensures that every piece you create from signs, brochures, banners, clothing, stickers, websites, web graphics, and more; will have your exact colors, fonts, logo, and company’s look. It is meant to ensure your company’s brand is adhered to at all times across all mediums.
Do you have a preference as to whether your logo is primarily text based or graphic based? *
Including your name in the logo does not make it text based. Building the logo around your name is what makes it text based. (FedEx is an example of a text based logo, while Starbucks is an example of a graphic based logo.)