Welcome to the Sharper side of business growth.

Your Current Situation

For example, GE makes appliances as one product type where public consumers are their ideal customer. Yet they also produce jet engines where military and industrial clients are their customers. Those are very different products with different customers that require different marketing tactics.

Goals and Revenue

This is important since the marketing strategy for a business in its first year with $100,000 in revenue will be very different from that of an established business with revenue of $5 million.
Examples are: Revenue goals, employees, expansion plans, charitable endeavors, sell the business, etc.