Here you'll find the most important tips and tricks to help you grow your business. We update this often so you can stay on top of the latest trends, strategies, and more. Knowledge is power, and it's right here waiting for you. So dive in!

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How to Create a Mission Statement and Leverage it Properly

Have you ever wondered how major brands like Coca Cola and Whole Foods started out, and what they had to do to get themselves where they are today? Every solid brand has started right where you are now. One of the cornerstones that got them where they are today is their mission statement. Every company needs one, yet so many businesses either put it off because they have no idea where to start, or they make the mistake of misusing it. What is a mission statement, and why do you need it? Your mission statement is essentially a brief description ...
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The 3 Pillars of Growth That Will Take Your Business to the Next Level

So you’ve opened a business, sales are steady, and you want to take it to the next level. Where do you start? This can be one of the most difficult hurdles in your journey as an entrepreneur. We get it - we’ve been through it ourselves, having cut our teeth owning an online clothing and gear store. Luckily for you, we’ve also discovered a way to find clarity and foster growth while at this stage. Here’s an important line to remember: people will only buy from you if they know, like, and trust you. So how do you get there? ...
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Why You Should Avoid Comment Baiting Like The Plague

While we’ve got a lot of sharp marketing strategies up our sleeves, we’ve also got a list of “unsharp” strategies that we studiously avoid. One of the top unsharp strategies on our list is comment baiting (or any other kind of engagement baiting) on social media. What is Engagement Bait? According to Facebook, engagement bait is “a tactic to create Facebook posts that goad people into interacting through likes, shares, comments, and other actions – in order to artificially boost engagement and get greater reach on News Feed.” Facebook and Instagram’s latest algorithms are cracking down on posts like these, and if ...
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How to Get Online Reviews

Inc.com reports that 84% of people trust online reviews just as they would a personal recommendation from a friend1. That's a staggering percentage, and one that clearly indicates that online reviews are important to the success of your business. It's not wise to leave them to chance with the hope that people will give take time from their busy day to praise you online–simply out of the goodness of their hearts. Sure many people are quick to take grab their digital megaphone and sound off when something isn't right, but that just makes it even more importnat that you have ...
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Avoid the $8,000 Mistake – Copyright Penalties and How to Steer Clear

Recently, a friend of ours who owns a business received an email in their inbox that quite rudely interrupted the lovely morning they were having. The email was sent by the attorney of a stock photo company and stated that our friend (we’ll call him Tom) had an image on his website that was owned by the stock photo company, and the stock photo company couldn't find Tom's license to use it. As a result, the stock photo company required that Tom send them proof that he had a license for use of that photo. If he couldn't show that ...
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5 Essential Tips to Start a Facebook Page from Scratch

Starting a Facebook Business Page for a brand new business or venture can be challenging. Not sure where to start? We’ve compiled the essential things you need to know to set your Page up for success. Here are a few simple tips to get you started: TIP: Optimize your Facebook page so that it looks smooth and professional before you start promoting it. In a nutshell, here are the important things to check off your list: Visually appealing cover sized photo - ideal size is 851 x 351 pixels. Your logo as your profile photo - ideal size is 360 ...
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The Best Ways to Boost Your Facebook Organic Reach

To grow a Facebook audience from scratch without paying any advertising can be tricky. However, it can definitely be done! Once you’ve set up your Business page properly (see 5 Essential Tips to Start a Facebook Page from Scratch), the next step is to put a bit of effort into creating great content.  Here are some simple tips to set you up for success and great organic growth: The best way to grow your page without paying for advertising is to post relevant content that your audience will relate to, and to post it on a regular schedule. You can ...
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The 4 Most Important Things To Get Right On Your Website

The process of creating or revamping your website can seem a daunting task. It's a tall order to design a website that's not only clean, modern, and organized - but functional and effective as well. Every time our team designs a new website or updates an existing one, there are 4 important things that if we succeed in getting right - we know we did a good job. Of course there's a lot more that goes into website design, but if you get these 4 points right, you'll be well on your way to having a great website. 1. A ...
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The Small Business Guide to Social Media

At first glance, the business world of social media can seem like a confusing myriad of platforms, engagement, and analytics. Many business owners delay establishing their brand presence on social media because either the effort doesn’t appear to convert to an immediate visible return, or they feel they don’t have the time. Does this sound like you? While social media may seem less important than everything else on your plate, it’s the perfect place to build brand awareness, connect with your customers on a personal level, establish authority in your field, improve search ranking, and improve sales as a result ...
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