Here you'll find the most important tips and tricks to help you grow your business. We update this often so you can stay on top of the latest trends, strategies, and more. Knowledge is power, and it's right here waiting for you. So dive in!

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Why You Should Avoid Comment Baiting Like The Plague

While we’ve got a lot of sharp marketing strategies up our sleeves, we’ve also got a list of “unsharp” strategies that we studiously avoid. One of the top unsharp strategies on our list is comment baiting (or any other kind of engagement baiting) on social media. What is Engagement Bait? According to Facebook, engagement bait is “a tactic to create Facebook posts that goad people into interacting through likes, shares, comments, and other actions – in order to artificially boost engagement and get greater reach on News Feed.” Facebook and Instagram’s latest algorithms are cracking down on posts like these, and if ...
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How to Get Online Reviews

When you consider the fact that 88% of customers trust online reviews just as they would a personal recommendation from a friend, It’s clear that your online reviews are important to the success of your business. Here’s how to get the reviews you need for your business to thrive. Do Good Work! Good work means good reviews. Drop hints early on how important reviews are to the growth of your business. Take all feedback to heart and be sure to follow through on changes. Claim Profiles Oftentimes when you don’t take the time to set up business pages yourself, someone ...
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Avoid the $8,000 Mistake – Copyright Penalties and How to Steer Clear

Recently, a friend of ours who owns a business received an email in their inbox that quite rudely interrupted the lovely morning they were having. The email was sent by the attorney of a stock photo company and stated that our friend (we’ll call him Tom) had an image on his website that was owned by the stock photo company, and the stock photo company couldn't find Tom's license to use it. As a result, the stock photo company required that Tom send them proof that he had a license for use of that photo. If he couldn't show that ...
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5 Essential Tips to Start a Facebook Page from Scratch

Starting a Facebook Business Page for a brand new business or venture can be challenging. Not sure where to start? We’ve compiled the essential things you need to know to set your Page up for success. Here are a few simple tips to get you started: TIP: Optimize your Facebook page so that it looks smooth and professional before you start promoting it. In a nutshell, here are the important things to check off your list: Visually appealing cover sized photo - ideal size is 851 x 351 pixels. Your logo as your profile photo - ideal size is 360 ...
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The Best Ways to Boost Your Facebook Organic Reach

To grow a Facebook audience from scratch without paying any advertising can be tricky. However, it can definitely be done! Once you’ve set up your Business page properly (see 5 Essential Tips to Start a Facebook Page from Scratch), the next step is to put a bit of effort into creating great content.  Here are some simple tips to set you up for success and great organic growth: The best way to grow your page without paying for advertising is to post relevant content that your audience will relate to, and to post it on a regular schedule. You can ...
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The 4 Most Important Things To Get Right On Your Website

The process of creating or revamping your website can seem a daunting task. It's a tall order to design a website that's not only clean, modern, and organized - but functional and effective as well. Every time our team designs a new website or updates an existing one, there are 4 important things that if we succeed in getting right - we know we did a good job. Of course there's a lot more that goes into website design, but if you get these 4 points right, you'll be well on your way to having a great website. 1. A ...
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The Small Business Guide to Social Media

At first glance, the business world of social media can seem like a confusing myriad of platforms, engagement, and analytics. Many business owners delay establishing their brand presence on social media because either the effort doesn’t appear to convert to an immediate visible return, or they feel they don’t have the time. Does this sound like you? While social media may seem less important than everything else on your plate, it’s the perfect place to build brand awareness, connect with your customers on a personal level, establish authority in your field, improve search ranking, and improve sales as a result ...
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